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How to Improve Your Online Advertising Campaign
Whether you are a pay-per-click (PPC) or Facebook advertiser, or both, no doubt you have wondered if your money is well-spent. Here’s some help in evaluating the efforts: a recent study of the efficacy...
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How to Survive and Thrive when Change Is Constant
In our times, when the speed of change appears to be either hair-raising or exhilarating, depending on your native ability to deal with it, small business owners need new survival skills. Bruce...
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Tracking Your Business and Brand Online
Do you know when someone posts a poor review of your business on Yelp? What about if your competitor just published a blog article comparing their service to yours? If you aren’t currently tracking...
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Facebook Now Allowing Outside Advertisers to Track You Down
If you are a Facebook user (and from the numbers there is a good chance that you are), you may soon see ads in your feed that seem eerily related to your real life. Facebook is opening up its user base...
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Ineffective Marketing – and How to Fix It
Your business seeks to provide a product or services customers want. But if people don’t know about your business—or if the wrong people know about it—then your well-honed enterprise won’t deliver the...
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Grasp YOUR Web Traffic with 3 Key Metrics
For the non-geek, knowing where to look and what to make of your web analytics is critical to future success. Certainly you can benefit from knowing where your Website’s visitors arrived from...
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Preferred: Customer Service Through Social Media
If it already wasn’t clear enough that social media is taking over, then the new study from NM Incite, social media consumer insight provider, will lay it out for you. NM Incite, which is a joint...
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Small Business Marketing Trends in 2013
As the economy continues in recovery mode from the recent downturn, Constant Contact suggests small business owners start “recognizing the value of cultivating loyalty” and begin using social and...
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7 Pinterest Tips for Any Industry
Pinterest, hot social media site du jour, is a deep, thrilling sea of images, lists, ideas and sharing. Increasingly, small businesses are vying for a piece of the attention on Pinterest – but not...
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Sponsor a Community Event to Boost Business
Wherever your small business is located, it’s part of the fabric of the local community. Since most communities host events for the residents—everything from renaissance fairs and folk festivals to...
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Should Your Business Have a Blog?
Blogs are all the rage, but can it really help your business? Here is how to evaluate if a blog could be right for your business. Need to build credibility? One of the primary reasons for starting a...
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Things To Consider Before Rebranding Your Social Media
Frequently reassessing the success and viability of your social media branding is undoubtedly a part of smart marketing management. Little tweaks to your profiles and content and streams of engagement...
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How to Get Your Press Release Noticed
There’s an art to writing a press release, but you don’t have to be a veteran journalist to pull it off. The key is understanding who your audience is and crafting a document that’s compelling,...
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7 Ways to Make Customers Come Back
Good customer service turns one-time customers into loyal fans and increases the likelihood they’ll brag about you to their friends. This word-of-mouth advertising ranks among the most effective, yet...
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Why a Content Marketing Strategy is Important
Here’s the new reality: online users are not that interested in being advertised to. In fact, research shows that as few as 10% of people put any real trust in advertisements, favoring instead...
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Online Marketing Success for SMBs
A study from Forrester Research, provided by Act-On-Software, found that small to midsize businesses (SMBs) who have adopted digital marketing techniques have experienced “significant” business...
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Eight Ways to Resuscitate Your Sentences
As a business owner, pounding out emails, developing reports and writing letters come naturally. You might even charge yourself with marketing-related projects, such as crafting web content, compiling...
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Don’t Get Trapped Competing on Price Alone
Small businesses often run the risk of becoming a commodity, particularly where little to no difference exists between what they offer and what their competitors offer. But rather than striving to...
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Large Companies and SMBs’ Social Usage Differs
Large companies and small to medium-sized businesses (SMBs) use external business social tools much differently, leading to completely different selling motions and partner opportunities, says...
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Small Businesses Underutilizing Social Media & Lax About Security Concerns
Newtek today announced the findings of its SB Authority Market Sentiment Survey, a monthly window into the concerns of independent business owners. Based on a poll of over 2,000 respondents, one of the...
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